Huma­ni­zing Business.

Making the rela­ti­onship bet­ween com­pa­nies and people a litt­le more human — in a world tha­t’s rapidly beco­ming less so.

My focus: expe­ri­en­ces that hap­pen in real life. Becau­se a good sto­ry sets the stage. But what people actual­ly live through is what stays.

My name is Chris­ti­an Vat­ter. I deve­lop stra­tegy for brands, expe­ri­en­ces, and phy­si­cal spaces for com­pa­nies like sola­ris­Bank, Mer­ce­des-Benz, Swiss­com, LYNX, GetY­our­Gui­de, and Los Ange­les Inter­na­tio­nal Air­port. More than 50 pro­jects across two deca­des, from fin­tech uni­corns to glo­bal car brands to major infrastructure.

I regu­lar­ly wri­te and speak on user beha­vi­or, expe­ri­ence stra­tegy, and human-cen­te­red design for phy­si­cal spaces.

Trai­ned as a psy­cho­lo­gist. Shaped by beha­vi­oral sci­ence, ser­vice design, and archi­tec­tu­ral psy­cho­lo­gy. Con­vin­ced that the best solu­ti­ons come from under­stan­ding how people actual­ly think, feel, and move — not how we wish they would.

I live bet­ween Ber­lin and Mexi­co City. I love art, design, and music that does­n’t sound like ever­y­thing else.

→ Rle­van­ce — my stra­tegy stu­dio for brand, expe­ri­ence & place

→ Human Spaces — my plat­form on human-cen­te­red environments

→ A Play­list — for the music lovers

Get in touch via Lin­ke­dIn.