Brand Services @ UXcamp Europe 2013

Martin Jordan and I gave a nice talk and hands-on workshop session at the UXcamp Europe in Berlin this weekend.

The presentation was premiering our concept of Brand Services, an approach that brings Marketing, Service Design and UX together to create value for people while at the same time convey a brand message (more to be followed). Brand Services usually are add-ons to a core product or service, are offered at no or little costs for users and address a relevant user need.

50+ people across various disciplines attended our session. In the hands-on part the attendees built great mock-up Brand Services for H&M, a brand we chose because it is widely known many people can relate to.
Audience - Workshop Brand Services UXcamp Europe 2013
For example, participants designed a service that matches existing wardrobe with up-to-date offerings from the fashion brand. The slides for this presentation can be found here:

A few more impressions of our session at UXcamp Europe 2013:
User Journey - Workshop Brand Services UXcamp Europe 2013

In action - Workshop Brand Services UXcamp Europe 2013