The presentation was premiering our concept of Brand Services, an approach that brings Marketing, Service Design and UX together to create value for people while at the same time convey a brand message (more to be followed). Brand Services usually are add-ons to a core product or service, are offered at no or little costs for users and address a relevant user need.
50+ people across various disciplines attended our session. In the hands-on part the attendees built great mock-up Brand Services for H&M, a brand we chose because it is widely known many people can relate to.
For example, participants designed a service that matches existing wardrobe with up-to-date offerings from the fashion brand. The slides for this presentation can be found here: