Brand Ser­vices @ UXcamp Euro­pe 2013

Mar­tin Jor­dan and I gave a nice talk and hands-on work­shop ses­si­on at the UXcamp Euro­pe in Ber­lin this wee­kend.

The pre­sen­ta­ti­on was pre­mie­ring our con­cept of Brand Ser­vices, an approach that brings Mar­ke­ting, Ser­vice Design and UX tog­e­ther to crea­te value for people while at the same time con­vey a brand mes­sa­ge (more to be fol­lo­wed). Brand Ser­vices usual­ly are add-ons to a core pro­duct or ser­vice, are offe­red at no or litt­le costs for users and address a rele­vant user need.

50+ people across various disci­pli­nes atten­ded our ses­si­on. In the hands-on part the atten­de­es built gre­at mock-up Brand Ser­vices for H&M, a brand we cho­se becau­se it is wide­ly known many people can rela­te to.
Audience - Workshop Brand Services UXcamp Europe 2013
For examp­le, par­ti­ci­pants desi­gned a ser­vice that matches exis­ting ward­ro­be with up-to-date offe­rings from the fashion brand. The sli­des for this pre­sen­ta­ti­on can be found here:

A few more impres­si­ons of our ses­si­on at UXcamp Euro­pe 2013:
User Journey - Workshop Brand Services UXcamp Europe 2013

In action - Workshop Brand Services UXcamp Europe 2013