How easy is that?

There is a new dating site up in the US with a great user centric idea. Instead of filling out long forms to describe yourself (this option still exists), Nerve Dating uses a mechanism prompting conversations by having users share stories. This is a much more  „real life“ way to tackle the topic. The service points out this difference in user experience prominently on their website – a great example of good Brand UX.

What is Brand User Experience?

The past eight years I worked as a strategic planner. In recent years I started to feel that branded communication is loosing its relevance, even when it is highly professional and long-term oriented on the brand level. I strongly believe that the task of marketing has to change and become more sustainable in terms of treating customers. Weiterlesen