What a great user manual! Thanks to vitaminsdesign
There is a new dating site up in the US with a great user centric idea. Instead of filling out long forms to describe yourself (this option still exists), Nerve Dating uses a mechanism prompting conversations by having users share stories. This is a much more „real life“ way to tackle the topic. The service points out this difference in user experience prominently on their website – a great example of good Brand UX.
On their websites, most newspapers and magazines offer multimedia content such as photos and videos. The idea is to be up to date and add value compared to the print offer. Here is how the Times made it. Weiterlesen
The past eight years I worked as a strategic planner. In recent years I started to feel that branded communication is loosing its relevance, even when it is highly professional and long-term oriented on the brand level. I strongly believe that the task of marketing has to change and become more sustainable in terms of treating customers. Weiterlesen