my name is Chris­ti­an Vat­ter. I live in Ber­lin and run Rle­van­ce, a mar­ke­ting con­sul­tan­cy.

I am a trai­ned psy­cho­lo­gist and have been working as Mar­ke­ting and Design Stra­te­gist for the past 18 years.

As a crea­ti­ve pro­blem sol­ver, I help my cli­ents con­nect bet­ter with custo­mers. As a sys­temic thin­ker, I inte­gra­te a wide ran­ge of mar­ke­ting disci­pli­nes like Brand, Com­mu­ni­ca­ti­on, and Touch­point / Ser­vice / Custo­mer Expe­ri­ence.

I have strong skills in qua­li­ta­ti­ve rese­arch, project/process design, human-cen­te­red design, design manage­ment, and run­ning manage­ment work­shops.

I worked in 8 coun­tries and 30 dif­fe­rent indus­tries. I got to know 60 dif­fe­rent orga­ni­za­ti­ons and their uni­que chal­len­ges. I ser­ved cli­ents from small inno­va­ti­ve star­tups to big brands like Mer­ce­des-Benz, Voda­fone, Micro­soft, Goog­le, Swiss­com, or the City of Mel­bourne.

This is what I offer:
- Visi­on-quest for manage­ment
- Custo­mer jour­ney & per­so­na defi­ni­ti­on
- Busi­ness model can­vas
- Brand posi­tio­ning
- Com­mu­ni­ca­ti­on stra­te­gy
- Touchpoint/service/experience stra­te­gy
- Space design stra­te­gy
Each of the­se are pos­si­ble eit­her as a day-work­shop, as a “sprint” over the cour­se of 1-2 weeks, or as a trai­ning ses­si­on.

Catch me via email or Lin­kedIn for a pro­fes­sio­nal exchan­ge or if you have a real­ly tri­cky chal­len­ge.