Hi,

I’m a psychologist developing businesses and brands. I focus on exploring the relationship between organizations and their audience (customers, users), and creating concepts and strategies that satisfy diverse stakeholder demands.

Coming from brand management and marketing communication I concentrate now on Brand Experience: shaping situations and encounters that arise when people deal with a company, its products, services or employees. I believe it is becoming equally important how companies make people feel, not just what they say about themselves. For too long, brand communication and brand behavior have been designed separately.

I believe in creating value for both people and businesses as a basis for a respectful – and first and foremost sustainable – relationship. This is how contemporary marketing should be. To achieve this, I combine methodologies from psychology, branding and service design to fulfill marketing goals and user needs at the same time.

I live in Berlin, a place of great dynamics and personal freedom.

I run a consulting company called Rlevance Consulting.

Steps of my professional career can be found on LinkedIn.

Thoughts and papers can be found on SlideShare, news and stories are on Twitter.

To write me a good old email click here.