I’m a psy­cho­lo­gist deve­lo­ping busi­nes­ses and brands. I focus on explo­ring the rela­ti­ons­hip bet­ween orga­ni­za­ti­ons and their audi­ence (custo­mers, users), and crea­ting con­cepts and stra­te­gies that satis­fy diver­se sta­ke­hol­der deman­ds.

Com­ing from brand manage­ment and mar­ke­ting com­mu­ni­ca­ti­on I con­cen­tra­te now on Brand Expe­ri­ence: sha­ping situa­ti­ons and encoun­ters that ari­se when people deal with a com­pa­ny, its pro­ducts, ser­vices or employees. I belie­ve it is beco­m­ing equal­ly important how com­pa­nies make people feel, not just what they say about them­sel­ves. For too long, brand com­mu­ni­ca­ti­on and brand beha­vi­or have been desi­gned sepa­r­a­te­ly.

I belie­ve in crea­ting value for both people and busi­nes­ses as a basis for a respect­ful – and first and fore­most sustain­ab­le – rela­ti­ons­hip. This is how con­tem­pora­ry mar­ke­ting should be. To achie­ve this, I com­bi­ne metho­do­lo­gies from psy­cho­lo­gy, bran­ding and ser­vice design to ful­fill mar­ke­ting goals and user needs at the same time.

I live in Ber­lin, a place of gre­at dyna­mics and per­so­nal free­dom.

I run a con­sul­ting com­pa­ny cal­led Rle­van­ce Con­sul­ting.

Steps of my pro­fes­sio­nal care­er can be found on Lin­kedIn.

Thoughts and papers can be found on Sli­deSha­re, news and sto­ries are on Twit­ter.

To wri­te me a good old email click here.